We usually buy drinks in vending machines when we go shopping. Are these vending machines patented for drinks? The answer is no, because the vending machine, a new way of selling wine, has been put into operation.

　　我们把名酒产品装进自动售酒机，进驻餐饮酒店，像卖杯装可口可乐一样卖给消费者。

　　We put famous liquor products into vending machines, enter restaurants, and sell them to consumers like Coca-Cola in cups.

　　向来，自动售卖机卖的东西都和酒无关，卖较多的就是饮料和副食品。现在，酒类也开始尝试这种销售方式了。把产品放在离消费者更近的地方，用更贴近消费者的销售方式，这不失为酒类销售上的一次有意义的尝试。本文深刻解析了我们和兰泉两种酒类的自动售卖方式，期冀给还在苦恼市场变幻、未来迷茫的经销商以借鉴。

　　Traditionally, vending machines sell things that have nothing to do with wine, but drinks and non-staple foods are the main ones. Now, liquor has begun to try this way of selling. It is a meaningful attempt to put the products closer to the consumers and use a more consumer-friendly sales method in the sales of alcoholic drinks. In this paper, we have deeply analyzed the two types of liquor vendors, Lanquan, in order to provide a reference for the distributors who are still suffering from market changes and confusion in the future.

　　在餐厅就餐时，不用买一整瓶酒，可以随性只买一小杯浅尝慢品。近日，记者在多家餐厅内发现，一种“化整为零”的酒水销售模式——自动售酒机悄然兴起了。

　　When dining in a restaurant, you don't need to buy a whole bottle of wine. You can just buy a small glass of slow food as you like. Recently, reporters found in many restaurants, a "whole into zero" liquor sales model - vending machines quietly rise.

　　饮料自动售卖机在餐饮店早已屡见不鲜，可口可乐的自动售卖机可以预装旗下多款产品供消费者选择。白酒的自动售卖机却是行业内的新鲜玩意。在自动售酒机上，只要用卡在操作区一刷，就可以直接取酒饮用，还可以在餐桌上用手机下单完成取酒。每次取酒量可以根据需求自主选择，较低只需8.9元就可购买50ml。负责人植女士称，由于单杯酒不高，再加上现在还有不少优惠活动，不少消费者尤其是年轻消费者都乐意一试。通过该售酒机售酒的效果不错，酒楼的酒水销量上升不少。

　　Beverage vending machines have long been common in restaurants. Coca-Cola vending machines can pre-install a variety of products for consumers to choose from. Liquor vending machines are new things in the industry. In the vending machine, as long as the card is brushed in the operating area, the wine can be directly taken and drinked, and the wine can be ordered on the dining table by mobile phone. Each time the amount of alcohol can be chosen according to the demand, the lower price is only 8.9 yuan, which can buy 50ml. Ms. Zhi, the person in charge, said that because the price of a single glass of wine was not high, and there were still many preferential activities, many consumers, especially young consumers, were willing to try. Through the vending machine, the effect of selling wine is good, and the sales of wine in the restaurant has increased a lot.

　　打造四位一体智能售酒020平台

　　Build Four-in-One Intelligent Wine Sale 020 Platform这种自动售酒机是我们目前大力推进的一种自动售酒平台。这种平台体系可把由一线酒企提供的高品质原窖原浆酒配送智能售酒机，让消费者通过售酒机或是手机APP购酒，并较终在售酒机前完成取酒。

　　This kind of vending machine is a kind of vending platform which we vigorously promote at present. This platform system can distribute the high-quality raw cellar liquor provided by the first-tier winery to the intelligent vending machine, so that consumers can purchase liquor through the vending machine or mobile APP, and finally complete the liquor extraction before the vending machine.
                         

　　自动售酒机让你随时刷卡买酒不是梦

　　It's not a dream that the vending machine lets you swipe your card to buy wine at any time.

　　该售酒机内部留有6孔存酒空间，分别对应6种口味的酒，既丰富了消费者选择余地，又有效防止了不同香型酒串味。其内含芯片，并连通电子总控机关，消费者只需到取酒处触屏刷卡，单次出酒量较少可达50ml，出酒量可以精确到1ml，满足了按需取酒的愿望。另外，售酒机体上方还配备了一个液晶屏，用以播放广告、门店信息和优惠活动等，下部则为在售酒酒企LOGO展示区域。

　　There are six holes in the vending machine, which correspond to six kinds of liquor, which not only enriches the choice of consumers, but also effectively prevents the cross-flavor of different flavor liquors. It contains chips and connects to the electronic control organ. Consumers only need to touch the screen and swipe the card at the wine-taking place. The amount of alcohol produced in a single time can be less than 50 ml, and the amount of alcohol produced can be accurate to 1 ml, which meets the desire of taking wine on demand. In addition, there is a LCD screen on the top of the sales body to play advertisements, store information and preferential activities, while the lower part is in the LOGO display area of the liquor companies.

　　智能售酒终端只售卖一线的原窖原酿白酒，产品质量可从源头得到保障。我们现在和五粮液、泸州老窖、沱牌、郎酒、茅台、西凤等达成合作，由酒厂封装后直接放入售酒机，配送过程处于全封闭状态，且建立全程物流信息系统，实现了产品从酒厂到餐桌全程信息可追溯，消费者可以查到批次、生产厂家等详细信息。这样就从源头到终端确保酒水品质，假酒风险，同时省去了包装、批发的中间环节，相当于消费者直接从酒厂买酒，为消费者提供了真正的放心酒和较实惠的。

　　Intelligent liquor terminal only sells the original cellar liquor of national first-line brand, and the product quality can be guaranteed from the source. We are now cooperating with Wuliangye, Luzhou Laojiao, Tuobai, Langjiu, Maotai and Xifeng. After packaging, they are directly put into the vending machine. The distribution process is in a completely closed state, and the whole process logistics information system is established to realize the traceability of products from the distillery to the dining table. Consumers can check batches, manufacturers and other detailed information. This ensures the quality of liquor from the source to the end, eliminates the risk of fake liquor, and eliminates the intermediate links of packaging and wholesale, which is equivalent to consumers buying liquor directly from the distillery, providing consumers with real reassurance liquor and more affordable prices.

　　该售酒平台还能通过移动互联网和社交网络，打通支付体系。据悉，该售酒机支持现金支付、现场消费和在线支付、线下消费两种模式。消费者可以将现金支付给餐厅服务员，由服务员代为在售酒机上用其专属的取酒卡支付并取酒，也可以通过APP下单并在线支付后，在售酒机上取酒，或者用APP生成取酒码，在售酒机上输入取酒码取酒。

　　The liquor-selling platform can also get through the payment system through the mobile Internet and social networks. It is reported that the vending machine supports cash payment, on-site consumption and online payment, offline consumption. Consumers can pay cash to the restaurant waiter, who will pay for the wine with his exclusive wine withdrawal card on the vending machine, or take the wine on the vending machine after placing an order through APP and paying online, or use APP to generate the wine withdrawal code and input the wine withdrawal code on the vending machine.

　　“简而言之，其运作原理就是，以售酒机为消费载体，以手机为导流工具，将售酒终端、经销商（城市运营商）、餐饮终端（加盟商）、消费者形成了一个完整的线下、线上融合的闭环，为消费者带来基于移动、社交的无缝O2O全新消费体验。

　　"In short, its operation principle is to take the liquor vending machine as the consumer carrier and the mobile phone as the guide tool to form a complete closed loop of offline and online integration of liquor terminal, distributor (city operator), catering terminal (franchiser) and consumers, bringing consumers a new consumption experience of seamless O2 O based on mobile and social interaction.