我们平常出门逛街都会在自动售卖机里面买饮料，难道这些自动售卖机是饮料的吗？答案是否定的，因为自动售酒机这种新型的卖酒方式已经正式运营。

　　We usually buy drinks in vending machines when we go shopping. Are these vending machines patented for drinks? The answer is no, because the vending machine, a new way of selling wine, has been put into operation.

　　向来，自动售卖机卖的东西都和酒无关，卖较多的就是饮料和副食品。现在，酒类也开始尝试这种销售方式了。把产品放在离消费者更近的地方，用更贴近消费者的销售方式，这不失为酒类销售上的一次有意义的尝试。

　　Traditionally, vending machines sell things that have nothing to do with wine, but drinks and non-staple foods are the main ones. Now, liquor has begun to try this way of selling. It is a meaningful attempt to put products closer to consumers and use a more consumer-friendly sales method.

　　在餐厅就餐时，不用买一整瓶酒，可以随性只买一小杯浅尝慢品。近日，记者在成都多家餐厅内发现，一种“化整为零”的酒水销售模式——自动售酒机悄然兴起了。

　　When dining in a restaurant, you don't need to buy a whole bottle of wine. You can just buy a small glass of slow food as you like. Recently, reporters found in many restaurants in Chengdu, a "whole into zero" liquor sales model - vending machines quietly rise.

　　饮料自动售卖机在餐饮店早已屡见不鲜，可口可乐的自动售卖机可以预装旗下多款产品供消费者选择。白酒的自动售卖机却是行业内的新鲜玩意。在自动售酒机上，只要用卡在操作区一刷，就可以直接取酒饮用，还可以在餐桌上用手机下单完成取酒。由于单杯酒不高，再加上现在还有不少优惠活动，不少消费者尤其是年轻消费者都乐意一试。通过该售酒机售酒的效果不错，酒楼的酒水销量上升不少。

　　Beverage vending machines have long been common in restaurants. Coca-Cola vending machines can pre-install a variety of products for consumers to choose from. Liquor vending machines are new things in the industry. In the vending machine, as long as the card is brushed in the operating area, the wine can be directly taken and drinked, and the wine can be ordered on the dining table by mobile phone. Because the price of a single glass of wine is not high, and there are still many preferential activities, many consumers, especially young consumers are willing to try. Through the vending machine, the effect of selling wine is good, and the sales of wine in the restaurant has increased a lot.

　　据记者了解，这种自动售酒机是由四川得民投资股份有限公司目前大力推进的一种自动售酒平台。这种平台体系由四川得民投资股份有限公司和全球信息产业领军企业 IBM合作研发，可把由一线酒企提供的高品质原窖原浆酒配送智能售酒机，让消费者通过售酒机或是手机APP购酒，并较终在售酒机前完成取酒。

　　According to the reporter's understanding, this kind of vending machine is a kind of vending platform vigorously promoted by Sichuan Demin Investment Co., Ltd. This platform system is developed by Sichuan Demin Investment Co., Ltd. and IBM, a leading global information industry company. It can distribute high-quality raw cellar liquor provided by first-line liquor companies to intelligent liquor vending machines, so that consumers can purchase liquor through the vending machine or mobile phone APP, and finally complete liquor extraction before the vending machine.

　　该售酒平台还能通过移动互联网和社交网络，打通支付体系。据悉，该售酒机支持现金支付、现场消费和在线支付、线下消费两种模式。消费者可以将现金支付给餐厅服务员，由服务员代为在售酒机上用其专属的取酒卡支付并取酒，也可以通过APP下单并在线支付后，在售酒机上取酒，或者用APP生成取酒码，在售酒机上输入取酒码取酒。

　　The liquor-selling platform can also get through the payment system through the mobile Internet and social networks. It is reported that the vending machine supports cash payment, on-site consumption and online payment, offline consumption. Consumers can pay cash to the restaurant waiter, who will pay for the wine with his exclusive wine withdrawal card on the vending machine, or take the wine on the vending machine after placing an order through APP and paying online, or use APP to generate the wine withdrawal code and input the wine withdrawal code on the vending machine.

　　“简而言之，其运作原理就是，以售酒机为消费载体，以手机为导流工具，将售酒终端、经销商（城市运营商）、餐饮终端（加盟商）、消费者形成了一个完整的线下、线上融合的闭环，为消费者带来基于移动、社交的无缝O2O全新消费体验。”四川得民投资股份有限公司总经理张庆平说，“以餐饮联盟系统为切入点，强势捆绑销售渠道，我们的目标是搭建‘智能售酒终端（售酒机）+移动终端（APP）+许可经营+产业联盟’四位一体的智能售酒020模式。”

　　"In short, its operation principle is to take the liquor vending machine as the consumer carrier and the mobile phone as the guide tool to form a complete closed-loop offline and online integration of liquor terminal, distributor (city operator), catering terminal (franchiser) and consumers, bringing consumers a new consumption experience of seamless O2 O based on mobile and social interaction." Zhang Qingping, general manager of Sichuan Demin Investment Co., Ltd., said, "Taking the catering alliance system as the breakthrough point and binding the sales channels strongly, our goal is to build a four-in-one intelligent liquor-selling 020 model of"intelligent liquor-selling terminal (liquor vending machine)+mobile terminal (APP)+licensing operation+industrial alliance".

　　售酒机为何火？

　　Why is the vending machine on fire?

　　酒类流通协会副会长兼秘书长刘员表示：“智能售酒机的出现，改变了酒类行业的销售、消费方式。”

　　Liu Ren, vice president and secretary-general of China Wine Circulation Association, said: "The emergence of intelligent vending machines has changed the way of sales and consumption in the liquor industry."

　　自动售酒机模式，实现了线上线下资源相融合的双向O2O模式，通过智能售酒终端将互联网与线下的商务机会结合起来，了线下配送的一，而智能终端自带的无线网络功能，又将线下的客户导流到线上更广阔的平台。同时，将积压白酒通过名酒厂直接调度消费者终端，实现了产品不窜货、不乱价，打造了从采购到销售、从酒厂到实体店的全程供应链管理系统及物流追踪系统。
                            

　　The vending machine mode realizes the two-way O2 O mode of online and offline resources integration. Intelligent terminal combines the Internet with offline business opportunities, and solves one kilometer offline distribution. The wireless network function of intelligent terminal also leads off-line customers to a broader online trading platform. At the same time, the backlog of liquor was directly dispatched to the consumer terminal through famous distilleries, so as to achieve the goal of no channeling of goods and no price disorder, and to build a whole process supply chain management system and logistics tracking system from purchasing to sales, from distilleries to physical stores.