自动售酒机随着科技的发展和技术的进步,出现在我们的身边,无论是餐馆、酒店、小吃街上,都可以看到它的身影,自动售酒机的厂家都应该知道,在做市场投放的时候,哪些人群是售酒机的受众群,今天小编来问大家分析一下,快来一起看看吧。
With the development of science and technology and the progress of technology, the automatic wine vending machine has appeared around us. It can be seen in restaurants, hotels, and snack streets. The manufacturers of the automatic wine vending machine should know which people are the audience of the wine vending machine when they launch in the market. Today, I want to ask you to analyze it. Let's have a look together.
1.年轻潮人
1. Young trendsetters
自动售酒机进入整个行业之后年轻人是非常喜欢这种新潮干净的方式的。这部分的人群的存在不应该被忽略,在年轻人聚会的餐馆里投放几台自动售酒机可以说是个不错的选择。尤其是夏季的时候,带制冷系统的自动售酒机特别受年轻人的喜爱。就年龄而言,年轻人比中老年人更愿意在自动售酒机上购物。
After the automatic wine vending machine enters the whole industry, young people like this new and clean way very much. The existence of this part of the population should not be ignored. It is a good choice to put several vending machines in the restaurants where young people gather. Especially in summer, the automatic wine vending machine with refrigeration system is especially popular with young people. As far as age is concerned, young people are more willing to shop on vending machines than middle-aged and elderly people.
2.追求小资生活的年轻情侣
2. Young lovers pursuing petty bourgeoisie life
情侣的消费能力强,而且喜欢新奇特时尚的东西。例如,自动拍照大头贴的售货机、自动售酒机等,要知道,盲盒手办之类在95后、00后群体具有强烈的吸引力,像是日本,有名的售货机运营加盟在各个城市都有经营。
Couples have strong spending power and like new, strange and fashionable things. For example, vending machines and automatic wine vending machines that automatically take pictures and paste big heads. You should know that the post 95s and post 00s groups such as blind box hand-operated shops have strong appeal. For example, in Japan, famous vending machine operation franchise brands are operated in various cities.
自动售酒机的特点:
Features of automatic wine vending machine:
1、在购买的时候可以按需进行消费消费,这种自动售卖的酒是可以根据客户的需求来来进行出售的,这样消费者在购买的时候就不于遇见浪费的情况。
1. It can be consumed on demand when purchasing. This kind of auto selling wine can be sold according to customers' needs, so that consumers will not encounter waste when purchasing.
2、而且售酒设备当中的酒也都是各种一线所以产品质量也都是很有保障的。
2. In addition, the wine in the wine selling equipment is also a variety of first-line brands, so the product quality is also very guaranteed.
3、这种酒水是可以很好的避免遇见假酒,可以从源头上就对酒水品质有所保证,这样消费者在购买的时候也是不需要担心自动售酒机可能会买到假酒。
3. This kind of liquor can avoid fake liquor very well, and can guarantee the quality of the liquor from the source, so that consumers do not need to worry about the possibility that the automatic liquor vending machine will buy fake liquor.
4、这种自动出售的酒水因为都是原装但是减少了中间商还有包装的成本,所以在出售的时候也是会更便宜一些的,相比于带包装的这一种在购买的时候性价比就更好一些。
4. This kind of automatically sold liquor is original, but it reduces the cost of middlemen and packaging, so the price will be cheaper when it is sold. Compared with the packaged liquor, it has better cost performance when it is purchased.
5、在购买的时候可以很少量的出酒,这样在进行购买的时候可以先购买少量的尝试一些,感觉好的话在继续进行购买从而有效的控制浪费。
5. A small amount of wine can be produced when purchasing, so that when purchasing, you can buy a small amount of wine and try some. If you feel good, you can continue to buy to effectively control waste.
作为商家,我们千万不能忽视这部分人群的购买力,研究他们的喜好,仔细改进售酒机的使用体验也会是非常重要的一点。希望以上的内容能够帮助到大家,如果你还有疑问,或者想要知道的问题欢迎咨询我们
http://www.qfrtrq.com。
As merchants, we must not ignore the purchasing power of these people. It is also very important to study their preferences and carefully improve the experience of using the wine vending machine. I hope the above content can help you. If you have any questions or want to know something, please contact us http://www.qfrtrq.com 。