在当下,我们对于自动售货机已经习以为常了,酒行业的从业者们也都在进行新型销售方式的尝试,智能售酒机在当下受到了更多人的关注。自动售酒机由于采用升降方式,对于酒类的摆放要求,只要是能够立得稳的常态酒水,都能进行放置。
At present, we are used to vending machines. Practitioners in the wine industry are also trying new sales methods. Intelligent wine vending machines have attracted more attention. Since the automatic liquor vending machine adopts the lifting mode, the liquor can be placed as long as it is a normal liquor that can stand stably.
新零售的本质就是对人、货、场三者关系的重构,线上线下关联紧密,优势互补、合作共赢。
The essence of new retail is the reconstruction of the relationship between people, goods and market. Online and offline are closely related, with complementary advantages and win-win cooperation.
线上渠道通过拥抱线下实体店来弥补自己体验上的不足。目前来看,消费者的购买方式越发的趋向于新零售的模式。
Online channels make up for their own experience by embracing offline physical stores. At present, consumers' purchasing mode is more and more inclined to the new retail mode.
自动售酒机作为无人值守的自助售酒模式的机器,自出道以来就受到一些酒业运营人的关注。也许在酒吧、酒店这些场合,人们对自动售酒机已司空见惯。那么,除了这些酒吧和酒店,还有哪些渠道适合投放自动售酒机?
?? As an unattended self-service wine selling machine, the automatic wine selling machine has attracted the attention of some wine operators since its debut. Perhaps in bars and hotels, people have become accustomed to automatic wine vending machines. In addition to these bars and hotels, what channels are suitable for launching automatic wine vending machines?
乡村:在乡村有生活过的人知道,有时候村内有出现红白喜事,就会看到有许多人聚集在一处办宴会,然后现场有几位大厨可能会露天作业,一桌桌的人围坐一起,吃喝聊天。
Village: people who have lived in the village know that sometimes there are red and white wedding events in the village, they will see many people gathered together to hold a banquet, and then several chefs may work in the open air. People at one table sit around, eat, drink and chat.
而了解自动售酒机的人,可以找办理宴会的负责人/大厨进行谈话、合作。如果对方同意,自动售酒机就可以在每次办宴会的时候出现在人们的餐桌附近,然后可以把自动售酒机所售卖的酒类调整为符合该场景的酒水需求。
Those who know about the automatic wine vending machine can talk and cooperate with the person in charge of the banquet / chef. If the other party agrees, the automatic wine vending machine can appear near people's table every time a banquet is held, and then the wine sold by the automatic wine vending machine can be adjusted to meet the wine demand of the scene.
城市:在城市,有钱人、生意人、企业高管人员会定期举办年会、沙龙,届时会看到许许多多的人来回往返,这边吃吃,那边喝喝。
Cities: in cities, rich people, businessmen and enterprise executives will regularly hold annual meetings and salons. At that time, we will see many people going back and forth, eating here and drinking there.
所以容易导致食物酒水会供不应求,而如果自动售酒机在这种场景中售卖白酒、红酒、香槟、洋酒等,不仅了这一窘境,还给这里的人们提供方便和更多选择的余地。
Therefore, it is easy to lead to food and drink in short supply. If the automatic wine vending machine sells Baijiu, red wine, champagne, foreign wine, etc. in this scenario, it will not only solve this dilemma, but also provide convenience and more choices for people here.
What is the wine vending machine derived from the vending machine industry? The above is the relevant answer to the question. If you have any questions about this, please come here http://www.qfrtrq.com consulting service