自助售酒机摆放在餐馆、便利店这个地方,就决定了自助售酒机的目标客户人群,是非常固定的。也决定了我们能销售的商品也相对来说较为大众,满足大家的日常饮酒需求。所以在选择销售的白酒时,一定要满足下面这几个条件!
The self-service wine vending machine is placed in restaurants, supermarkets and convenience stores, which determines the target customer group of the self-service wine vending machine, which is very fixed. It also determines that the goods we can sell are relatively popular to meet everyone's daily drinking needs. So when choosing the Baijiu liquor, we must satisfy the following conditions.
,自助售酒机的酒水选择
First, wine selection of self-service wine vending machine
众口难调,这就要求我们在售酒机的酒水选择上尽量满足大众的口味需求。目前淄博合创科技信息有限公司已研发的自助售酒机拥有两个出酒口,每个出酒口的终端连接25升的酒水容器,各出酒口分别为浓香型及酱香型,消费者需饮酒时,可自行按照个人喜好进行扫码购买。
It is difficult for everyone to adjust, which requires us to try our best to meet the taste needs of the public in the choice of drinks in the wine selling machine. At present, the self-service wine vending machine developed by Zibo Hechuang Technology Information Co., Ltd. has two wine outlets. The terminal of each outlet is connected with a 25 liter wine container. Each outlet is Luzhou flavor type and Maotai flavor type respectively. When consumers need to drink, they can scan the code and buy it according to their personal preferences.
第二,自助售酒机要具备一些特殊功能
Second, the self-service wine vending machine should have some special functions
自助售酒机面对的都一些熟悉,同一个群体。所以,要如何利用自助售酒机的大数据,做好营销工作,让用户更方便的使用,就变得十分的重要。
The self-service wine vending machines are all familiar with the same group. Therefore, how to use the big data of self-service wine vending machine to do a good job in marketing and make users more convenient to use has become very important.
比如说,售酒机要具备扫码功能。这个二维码可以获取不同规格的酒量,也可以方便商家后台实时监测酒水的库存,无论对于消费者还是商家来说,都显得更加便捷。
For example, wine vending machine should have code scanning function. This two-dimensional code can obtain different specifications of wine volume, and it can also facilitate the merchant background to monitor the wine inventory in real time. It is more convenient for both consumers and merchants.
第三,自助售酒机能够满足市场大环境的需要
Third, the self-service wine vending machine can meet the needs of the market environment
目前的消费环境下,阿里、京东等各大电商平台如火如荼,但仍不可小觑的是我们的线下零售渠道,自助售酒机以零售白酒为突破口,专攻线下的白酒零售行业,为整体消费大环境下的市场做重要的贡献。
Like a raging fire, such as Ali and Jingdong, the retail business is still underway. But our retail outlets are still under way. The retail sales of Baijiu Baijiu is a breakthrough for the self service wine selling machine, specializing in the liquor retail industry under the line, making a major contribution to the market in the overall consumption environment.
对商家来讲,利润是重要不可替代的。但传统营销模式下的酒水销售存在代理商库存压力大、现金流转慢、终端销售方式单一以及流通环节层层加价等各种弊端,针对这一现状,自助售酒机推出了“互联网+白酒”的销售模式,巧妙的了棘手的问题。
For businesses, profit is important and irreplaceable. However, there are many disadvantages in the traditional marketing mode, such as the large inventory pressure, slow cash flow, single terminal sales and the increasing price of circulation. In view of this situation, the self selling wine machine has launched the Internet plus Baijiu sales mode, which has solved the thorny problem skillfully.
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