酒水不断是餐饮业的一个重要盈利方向,每一家餐饮店都不会随便放弃酒水这桩高利润的生意。由于很多顾客选择自带酒水则直接影响了店家的利益,所以“制止自带酒水”曾经成为餐饮业维护酒水生意的习用方式。
Liquor is always an important profit direction in the catering industry. Every restaurant will not give up the high profit business of liquor. Because many customers choose to bring their own drinks directly affect the interests of the store, so "stop bringing their own drinks" has become a common way for the catering industry to maintain the drinks business.
据餐饮业内人士表示,整个餐饮行业的纯利润不到20%,而酒水这一项就能够赚取80%以更多的利润,这也是很多餐饮企业不愿意放弃酒水这块“肥肉”的重要缘由。
According to the people in the catering industry, the net profit of the whole catering industry is less than 20%, and drinks can earn 80% or more profits, which is also an important reason why many catering enterprises are reluctant to give up the "fat meat" of drinks.
消费者为什么选择自带酒水,而不在餐饮店点呢?
Why do consumers choose to bring their own drinks instead of ordering at restaurants?
1. 餐饮业酒水价钱较高。餐饮业的酒水价钱普通高于市场批发价,有的餐饮店内的酒曾经是市场批发价的两倍以三倍,消费者肯定不愿意为这么贵的酒水买单。
1. The price of drinks in the catering industry is relatively high. The price of drinks in the catering industry is generally higher than the wholesale market price. In some restaurants, the price of drinks used to be twice or even three times the wholesale market price. Consumers are certainly not willing to pay for such expensive drinks.
2.餐饮业的酒水质量无法保证。由时期的开展,酒水的购置渠道也不再单一,市场上充满着各种假酒、劣质酒,消费者无法判别酒水能否是正轨渠道的酒水。
2. The quality of beverage in the catering industry cannot be guaranteed. From the development of the period, the purchase channel of liquor is no longer single. The market is full of all kinds of fake and inferior liquor, so consumers can't judge whether the liquor is the right channel.
而自助售酒机—以消费者为中心,真正处理了餐饮行业酒水存在的以上问题。
And the self-service wine vending machine, taking the consumers as the center, has really dealt with the above problems existing in the beverage industry.
如今自动售酒机可谓是餐饮业的“台柱子”,坐镇餐饮业,遭到广阔消费者的认同与喜欢,处理了消费者与餐饮店之间的矛盾,改动了消费者自带酒水的现状。
Nowadays, the automatic wine vending machine is the "pillar" of the catering industry. Sitting in the catering industry, it has been recognized and liked by a wide range of consumers, dealt with the contradiction between consumers and restaurants, and changed the status quo of their own drinks.
自助售酒机—正在打造一个掩盖的白酒新批发形式,彻底推翻白酒的传统销售方式和消费方式。整合餐饮业线下资源,白酒行业与餐饮行业的价值和消费属性回归理性!
Self service liquor vending machine is building a new wholesale form of liquor covering the whole country, completely overthrowing the traditional sales and consumption mode of Chinese liquor. Integrate offline resources of catering industry and lead the value and consumption attributes of Chinese liquor industry and catering industry to return to rationality!
关于餐饮业来说,选择“制止自带酒水”无疑不是好的处理方式。自助售酒机餐饮业,让好酒直达餐桌,从源头根绝消费者自带酒水现象。
As for the catering industry, choosing "stop bringing your own drinks" is not the best way to deal with it. The catering industry of self-service wine vending machine can make good wine reach the dining table directly, and eliminate the phenomenon that consumers bring their own drinks from the source.
以上是
自动售酒机厂家为大家介绍的相关内容,本文来源:http://www.qfrtrq.com
The above is the related content introduced by vending machine manufacturers. The source of this article is http://www.qfrtrq.com.