New retail is rated as one of the most promising industries in the world, and many entrepreneurs want to create their own space in this field.

　　近年来，各行各业都在探索进入新的零售领域的方法和途径。人们在实践中逐渐发现，要想完全打开新的零售市场，就必须实现新零售的消费情景。

　　In recent years, all walks of life are exploring ways and means to enter the new retail field. In practice, people gradually find that if we want to fully open up the new retail market, we must realize the consumption situation of new retail.

　　消费情景是以消费者为中心，在一定的生活情景下满足消费者的个性化需求。

　　Consumer scenarios are consumer-centered and meet the individual needs of consumers in a certain life scenario.

　　产品场景，更注重功能体验

　　Product scenarios, focusing more on functional experience

　　自助酒水机-提供自助酒水购买场景。由于生活节奏快，消费者倾向于自助购物，这不仅快捷方便，而且可以缓解生活节奏下的压力。

　　Buffet Drinking Machine - Provides Buffet Drinking Purchase Scene. Because of the fast pace of life, consumers tend to go shopping by themselves, which is not only fast and convenient, but also can relieve the pressure under the rhythm of life.

　　自助售酒机——以消费者的需求为出发点，注重产品的功能性，兼顾消费者的体验。

　　Self-service vending machine - based on the needs of consumers, focusing on the functionality of products, taking into account the experience of consumers.

　　1. 扫描代码购买葡萄酒

　　1. Scan code to buy wine

　　自助售酒机——采用大数据、移动支付等技术，通过扫描消费者的代码，满足消费者购买葡萄酒的欲望，为消费者提供便捷。

　　Self-service vending machine - using big data, mobile payment technology, by scanning the code of consumers, to meet consumers'desire to buy wine, to provide convenience for consumers.

　　2. 按需购买葡萄酒，少1或2杯

　　2. Purchase wine on demand, at least 1 or 2 cups

　　消费者可以根据自己的需求购买葡萄酒，真正实现多少人买多少酒的愿望广泛的消费者。

　　Consumers can buy wine according to their own needs, and consumers who have a wide range of desires can really realize how many people buy how much wine.

　　通道场景，更强调性和便捷性

　　Channel scenarios, with more emphasis on security and convenience

　　在新的零售时代，消费者希望商家提供更快、更的购物渠道。

　　In the new retail era, consumers want businesses to provide faster and safer shopping channels.

　　采用F2C(酒厂-消费者)商业销售模式，整合线下实体酒店和餐厅资源。

　　F2C (winery-consumer) business sales model is adopted to integrate offline entity Hotel and restaurant resources.

　　自助售酒机——创陈酒不仅能为消费者提供物美价廉的葡萄酒，更能满足消费者便捷的购物愿望!

　　Self-service vending machine - Chuangchen Wine can not only provide consumers with good quality and low price wine, but also meet consumers'convenience shopping desire! ___________

　　内容场景对情感层面的影响更为突出

　　Content scenes have a more prominent impact on the emotional level.

　　在新的零售时代，随着社会化、移动化和个性化的兴起，消费者越来越注重产品内容的输出，即产品的附加值。自助售酒机的内容场景化——更注重消费者的情感层面。

　　In the new retail era, with the rise of socialization, mobility and personalization, consumers pay more and more attention to the output of product content, that is, the added value of products. The content of the self-service vending machine is scene-oriented, paying more attention to the emotional level of consumers.

　　1. 社会化产品，深入凝聚消费者。

　　1. Social products, in-depth cohesion of consumers.

　　随着微信朋友圈等社交软件的兴起，人们更愿意在社交软件中分享自己的生活。自助售酒机的消费者——创黄酒的年龄更小，消费者更愿意分享使用创黄酒的过程和感受，这无疑增加了与消费者在娱乐方面的亲密度。

　　With the rise of social software such as Wechat Friends Circle, people are more willing to share their lives in social software. Consumers of self-service vending machines, Chuanghuang Wine, are younger and more willing to share the process and feelings of using Chuanghuang Wine, which undoubtedly increases the intimacy with consumers in entertainment.

　　2. 融合民族文化，增加消费者对场景的情感需求。

　　2. Integrate national culture to increase consumers'emotional needs for scenes.

　　采用经典的水龙头、陶瓷本体，融合民族文化，能唤起消费者的民族情怀，成功地增加了消费者对有情感场景的需求。

　　The use of classical faucets and ceramic ontology and the integration of Chinese national culture can arouse consumers'national feelings and successfully increase consumers' demand for emotional scenes.

　　3.自助售酒机——是个实现酒类零售新场景的项目，可以更快的满足消费者的需求，增加产品与消费者之间的粘性。毫无疑问，自助售酒机——必将赢得新一轮的白酒零售大战。

　　3. The self-service vending machine is the first project to realize a new scenario of wine retailing, which can meet the needs of consumers more quickly and increase the stickiness between products and consumers. There is no doubt that the self-service vending machine will win a new round of white wine retail war.
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